In the narrow definition of the yoga industry, yoga, as a type of exercise that combines body and mind, is a sports fitness industry. A very important part of it. Yoga practice, accompanied by the budding of commercial gyms in China in the late 1990s, opened Begin to steadily enter the public's field of vision.
According to the refined GymSquare statistics, combined with the venue's Saas platform Fang Suixinyu and Santi Cloud’s intelligent data, Based on the comprehensive data of Tianyancha and Dianping, the scale of yoga venues in China will reach 42,350 in 2021, continuing The growth trend over the years. Compared with 2020, an increase of 9.1%. Among them, there are 1,868 in Beijing and 1,897 in Shanghai. The yoga studios in the two super-tier cities have the same size. Shenzhen Yoga Hall Secondly, the scale is 1,395, and Guangzhou is 963. Overall, the scale of yoga studios in Beijing, Shanghai, Guangzhou, and Shenzhen —tier cities accounted for 14.5% of the country's yoga studios.
The scale growth caused by the growth is weakening, as the competition shifts from price to course content and services.
The new round of pan-population is transformed into a core population, and the market will attract this round of rapid growth.
This needs to be driven by the standardized systemization of yoga content, which is embodied in the iterative course content and the service layer Face, and "fitness" is a better solution.
For example, Laimei, a global leader in fitness courses from New Zealand, which is steadily operated by the Mills family, Accelerate the promotion of the new yoga course system LESMILLS BODYBALANCE. Compared to traditional yoga, Aimed at modern busy, anxious, and sub-healthy urban populations, developed based on the background of scientific research principles Under the guidance of current trend music, in addition to yoga itself, it also integrates Tai Chi and Pilates training to help practice The practitioner stretches the body, relaxes the muscles, relieves stress, improves flexibility, and achieves a state of physical and mental balance. Every It is updated every three months and is a complete set of physical and mental training programs.
The overall trend of the yoga industry is on the ascendant stage. If you are interested, please join in.
Post time: 07-11-2015